Writing’s “suboptimal outcome”

From John Leo, writing in City Journal. A take-down of bad writing. Lots of examples, in case you want more for your scrap book (e.g. from a hospital bill, “disposable mucus recovery unit” instead of “box of Kleenex.”)

On a lighter note, a bit about his own decisions as a writer. When he began his U.S. News & World Report column 18 years ago, for instance, he copied the style of . . . John Madden. And then this:

After a month or so, I realized that readers of columns don’t just follow the words. They listen to the background music too. Readers want to know who you are. Is the writer consistent and fair? Does his take on the world relate to me? Is he humorless or playful? Do I want to spend time with him? Is he in the pocket of some cause or political party?

Good questions for any writer to ask.

Lots more to enjoy in the piece, and look, only a click away ;-)