Let’s suppose AI is going to take over all corporate writing tasks.
No reason it shouldn’t, if we remain on the current trajectory.
“Write an article on ‘What is payment gateway?’” I recently typed into a ChatGPT window. ChatGPT, an artificial intelligence-powered writing generator, quickly obliged.
The result was impressive. Sure, the tone was inhuman and the structure as sophisticated as a college essay, but the key points, the grammar and the syntax were all spot on. After a bit of a punch-up, it was perfectly passable as a sponsored content article designed to drum up business leads for a software provider – an article like the one that I, a professional copywriter, had just spent hours writing.
My amusement quickly turned to horror: it had taken ChatGPT roughly 30 seconds to create, for free, an article that I charged £500 for. The artificial intelligence software is by no means perfect – yet. For businesses that rely on churning out reams of fresh copy, however, it’s a no-brainer, isn’t it?
In other words, there will soon be no need for people to perform any corporate writing.
This includes all business writing, such as marketing copy, info copy, legal copy, and journalism, as well as all mainstream (i.e. profitable) entertainment writing. Novels, screen plays, journalism again hahahahahaha: it’s all going to be generated by machines, not people.
When that happens, there will be no longer be tangible reasons for people to learn how to write.
Why bother learning how to write, when you can click a button and whatever you need will be written for you?
Think it won’t happen?
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