Category Archives: Getting to the Truth About Indie Author Marketingl: a clear-eyed guide to “author marketing services”

You’ve published your indie book. You know you’re supposed to be marketing it — and you’ve learned that there are plenty of people out there who will help you — for a fee. How do you figure out if paying someone to help you market is worth it? Getting to the Truth About Indie Author Marketing will help you sort through the hype. It will help you understand when to hang on to your money, and when investing in marketing services makes sense. Coming in 2015.

Why marketing indie books is so hard: competition, value, pricing (Part 2)

You can’t market without data. Well, okay, you can. But you’re shooting blind. And if you’re spending money, you’re throwing it away. There’s not a professional marketer in the world — and by professional marketer, I mean someone with education … Continue reading

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Speaking of misinformation

Quote of the day: I don’t think I’ve ever encountered a business where there’s so much poor advice or lousy, limiting thinking than the writing business, nor so much misinformation. –Russell Blake, novelist. He’s writing about the myth that only … Continue reading

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Speaking of data

Kristine Kathryn Rusch has a terrific blog post up that looks at a number of publishing metrics that have been reported by industry peeps lately. I’ve just added this line from the post to my list of favorite quotes: There’s … Continue reading

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Subscribe to my email list for chance to win e-copy of “Getting to the Truth About Indie Author Marketing”

For Indie Authors: Today marks the launch of my first promotion to raise awareness about my upcoming book, Getting to the Truth About Indie Author Marketing: A clear-eyed guide to promoting your self-pubbed book. Getting to the Truth will be … Continue reading

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Why Marketing Indie Books is SO Hard (Part 1)

As a fellow writer, I’m sure you share my fascination with the trickiness of the human mind. It is, after all, one of the primary sources for conflict in fiction. Pick up any decent book or article on the craft … Continue reading

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Calling Indie Authors: Have you been disappointed by an “author marketing service”?

The hypothesis: These waters are suddenly FULL of sharks. I self-pubbed my first novel, When Libby Met the Fairies, in 2011 — early enough to catch the first happy wave of indie authoring. I didn’t do a lot of marketing. … Continue reading

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