When in doubt

Think about something else.

In a series of studies with shoppers and students, researchers found that people who face a decision with many considerations, such as what house to buy, often do not choose wisely if they spend a lot of time consciously weighing the pros and cons. Instead, the scientists conclude, the best strategy is to gather all of the relevant information — such as the price, the number of bathrooms, the age of the roof — and then put the decision out of mind for a while.

Then, when the time comes to decide, go with what feels right. ”It is much better to follow your gut,” said Ap Dijksterhuis, a professor of psychology at the University of Amsterdam, who led the research.

Lots more in the article, written by Gareth Cook for the Boston Globe, by following the link.

2 thoughts on “When in doubt

  1. For years Carol and I have used the technique, and taught our kids to do the same. Yes, do your research, then sleep on it. When the time comes, consider each possible choice, and go with the one that gives you the most peace.

    Works for us!

    John

  2. The article mentions the book “Blink: The Power of Thinking Without Thinking,” by Malcolm Gladwell, which I haven’t read but find intriguing. The piece then distinguishes between making snap judgments, as Gladwell advocates, vs. examining the pros and cons, then making a decision based on gut instinct later. But in both cases, you’re getting your intellect out of the way.

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