Scoundrel Marketing

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From Booksquare, on The Da Vinci Code trial (which I blogged about previously here):

[W]e do appreciate the fact that the British taxpayers are covering the costs for the most intriguing marketing campaign of the season.

Sales of the plaintiffs’ book, Holy Blood, Holy Grail, are way up, of course.

I detect a categorical similarity to the post-Oprah James Frey bump. And I furthermore suggest all writers immediately consider ways they can grab headlines, post-publication, through a lurid public display of their baser natures.

UPATE: suit dismissed.

2 thoughts on “Scoundrel Marketing”

  1. You been reading my mind? IF I ever get published, there’s no TELLING what kind of “display” I might put on! (Maybe I could sue Oprah for NOT touting my book…)

    John

  2. I don’t know how to break this to you, John, but you strike me as too nice a guy to pull it off — I’m afraid you’re going to have to stick with the old-fashioned stuff ;-)

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