You’ve heard this, I’m sure.
Q. What’s the best way to eat an elephant?
A. One bite at a time.
And that’s great advice — if the analogy happens to fit your problem. Say you want to clean out your attic. Or ride your bike from Key West to Anchorage. Or . . . write a book.
But what if what you’re trying to do is completely different?
What if you’re not trying to eat an elephant — you’re trying to roll him?
Now we’re talking about overcoming inertia.
Marketing your book is an example. You can write a book one word at a time. But marketing it — successfully marketing it — requires something different.
You need a lever.
You need a way to exert an extraordinary amount of force — when the only thing you have to work with is your own weight, your own two hands.
The question is: how do you get it started?
Where’s that lever?