{"id":392,"date":"2006-04-27T19:42:33","date_gmt":"2006-04-28T00:42:33","guid":{"rendered":"http:\/\/kirstenmortensen.com\/index.php\/?p=392"},"modified":"2019-12-30T21:59:17","modified_gmt":"2019-12-31T02:59:17","slug":"do-you-know-your-own-mind","status":"publish","type":"post","link":"https:\/\/kirstenmortensen.com\/index.php\/do-you-know-your-own-mind\/","title":{"rendered":"Do you know your own mind?"},"content":{"rendered":"

Project Implicit is an online timed “Implicit Associaton Test”<\/a> that lets you compare your conscious preferences to what they call “automatic” preferences — preferences of which you are not conscious.<\/p>\n

The IAT was originally developed as a device for exploring the unconscious roots of thinking and feeling. This web site has been constructed for a different purpose — to offer the IAT to interested individuals as a tool to gain greater awareness about their own unconscious preferences and beliefs.<\/p><\/blockquote>\n

It works by flashing words at you; you assign the words to categories. Some of the words are obviously positive or negative. Some of the words are not. The test is looking for when you “accidentally” miscategorize a word. It’s kind of like inducing Freudian slips.<\/p>\n

The topic of each session is assigned randomly. I got “coffee vs. tea.” My test results read:<\/p>\n

Your data suggest a strong automatic preference for Tea compared to Coffee.<\/p><\/blockquote>\n

That’s news to me.<\/p>\n

I drink a cup of coffee every morning . I often drink a cup of tea in the afternoon. I enjoy my afternoon tea — I view it as a treat. But I don’t look forward to it with the same, ahem, intensity that I seek my morning coffee.<\/p>\n

OTOH, I’ve been exposed to a lot of claims that tea is the more healthful drink, and perhaps my ambivalence about my coffee dependency bled through a bit. Plus I’m, ahem, something of an Anglophile. For a variety of reasons, some too delicate to mention. So maybe that’s skewed me toward the cuppa . . . still, “strong preference”? That’s pretty . . . strong.<\/p>\n

The test has been used to identify more controversial “automatic preferences,” including detecting unconscious racism. Is it valid for such applications? I don’t know.<\/p>\n

If you try it, drop a note in the comments about your experience, or blog about it and I’ll link back to you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Project Implicit is an online timed “Implicit Associaton Test” that lets you compare your conscious preferences to what they call “automatic” preferences — preferences of which you are not conscious. The IAT was originally developed as a device for exploring … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,28],"tags":[1009,1008,1006,1007],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-pop-culture","category-science","tag-automatic-preferences","tag-conscious-preferences","tag-implicit-association-test","tag-project-implicit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":1,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":5419,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/392\/revisions\/5419"}],"wp:attachment":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}