{"id":3201,"date":"2012-01-10T19:12:08","date_gmt":"2012-01-11T00:12:08","guid":{"rendered":"http:\/\/kirstenmortensen.com\/index.php\/?p=3201"},"modified":"2020-01-19T16:07:45","modified_gmt":"2020-01-19T21:07:45","slug":"rolling-the-elephant","status":"publish","type":"post","link":"https:\/\/kirstenmortensen.com\/index.php\/rolling-the-elephant\/","title":{"rendered":"Rolling the elephant"},"content":{"rendered":"
\"Rolling<\/a>

Rolling a baby elephant might not be so hard…<\/p><\/div>\n

You’ve heard this, I’m sure.<\/p>\n

Q. What’s the best way to eat an elephant?<\/p>\n

A. One bite at a time.<\/p><\/blockquote>\n

And that’s great advice — if the analogy happens to fit your problem. Say you want to clean out your attic. Or ride your bike from Key West to Anchorage. Or . . . write a book.<\/p>\n

But what if what you’re trying to do is completely different?<\/p>\n

What if you’re not trying to eat an elephant — you’re trying to roll him?<\/p>\n

Now we’re talking about overcoming inertia.<\/p>\n

Marketing your book is an example. You can write a book one word at a time. But marketing it — successfully marketing it — requires something different.<\/p>\n

You need a lever.<\/p>\n

You need a way to exert an extraordinary amount of force — when the only thing you have to work with is your own weight, your own two hands.<\/p>\n

The question is: how do you get it started?<\/p>\n

Where’s that lever?<\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve heard this, I’m sure. Q. What’s the best way to eat an elephant? A. One bite at a time. And that’s great advice — if the analogy happens to fit your problem. Say you want to clean out your … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1744,1376,298,241],"class_list":["post-3201","post","type-post","status-publish","format-standard","hentry","category-writing","tag-how-can-i-market-my-book","tag-indie-author-marketing","tag-self-publishing","tag-writing-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/comments?post=3201"}],"version-history":[{"count":6,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/3201\/revisions"}],"predecessor-version":[{"id":6768,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/3201\/revisions\/6768"}],"wp:attachment":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/categories?post=3201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/tags?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}