{"id":1776,"date":"2011-02-02T09:16:44","date_gmt":"2011-02-02T13:16:44","guid":{"rendered":"http:\/\/kirstenmortensen.com\/index.php\/?p=1776"},"modified":"2020-01-03T19:34:44","modified_gmt":"2020-01-04T00:34:44","slug":"seth-godin-outside-the-publishing-box","status":"publish","type":"post","link":"https:\/\/kirstenmortensen.com\/index.php\/seth-godin-outside-the-publishing-box\/","title":{"rendered":"Seth Godin outside the publishing box"},"content":{"rendered":"<p>Lots of different ways to look at this story. <a title=\"Trachtenberg on Godin in WSJ\" href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703618304576116402685068900.html\" target=\"_blank\" rel=\"noopener noreferrer\">Jeffrey Trachtenberg gets it right in the WSJ<\/a>, IMO, by characterizing what <a title=\"Seth Godin blog\" href=\"http:\/\/sethgodin.typepad.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin<\/a> has done as trying &#8220;a new business model.&#8221;<\/p>\n<p>It&#8217;s not exactly the same as no longer using a publisher &#8212; Amazon is his publisher. Consider this, for instance:<\/p>\n<blockquote><p>[N]either the author nor the online bookseller would say whether Amazon has an equity stake in the imprint.<\/p><\/blockquote>\n<p>Hmmmm.<\/p>\n<p>One thing is obvious. As the traditional publishing model breaks down, Amazon is stepping into the power vacuum as an &#8220;alternative publisher.&#8221;<\/p>\n<p>How will that affect writers who want to leverage Amazon as a channel? Does this put Amazon in competition with writers who would care to dispense with the middleman altogether?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots of different ways to look at this story. Jeffrey Trachtenberg gets it right in the WSJ, IMO, by characterizing what Seth Godin has done as trying &#8220;a new business model.&#8221; It&#8217;s not exactly the same as no longer using &hellip; <a href=\"https:\/\/kirstenmortensen.com\/index.php\/seth-godin-outside-the-publishing-box\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[246,244,247,241],"class_list":["post-1776","post","type-post","status-publish","format-standard","hentry","category-publishing","tag-amazon","tag-publishing-2","tag-seth-godin","tag-writing-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":3,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"predecessor-version":[{"id":6398,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/1776\/revisions\/6398"}],"wp:attachment":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}