The idea seemed like a good one: an ad campaign to buck up the German spirit and remind the depressive citizens of Europe’s largest (but struggling) economy that things really aren’t all that bad. Ad agencies, newspapers and a number of celebrities donated some 30 million-worth of advertising space to the nonprofit Du Bist Deutschland campaign launched last September.<\/p><\/blockquote>\n
The ads have spawned so much criticism and satire that a Google search doesn’t even bring up the campaign’s Web site on its first page.<\/p><\/blockquote>\n
This skeptical reception was spurred, in part, when a very grumpy email from the head of the agency that spearheaded the campaign was leaked to the blogosphere. Karma, perhaps?<\/p>\n","protected":false},"excerpt":{"rendered":"
The Du Bist Deutschland tale: another example of how the old rules of media just don’t work any more: The idea seemed like a good one: an ad campaign to buck up the German spirit and remind the depressive citizens … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6],"tags":[574],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-blogging","category-pop-culture","tag-du-bist-deutschland"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":2,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":5745,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/posts\/131\/revisions\/5745"}],"wp:attachment":[{"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirstenmortensen.com\/index.php\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}