In a series of studies with shoppers and students, researchers found that people who face a decision with many considerations, such as what house to buy, often do not choose wisely if they spend a lot of time consciously weighing the pros and cons. Instead, the scientists conclude, the best strategy is to gather all of the relevant information — such as the price, the number of bathrooms, the age of the roof — and then put the decision out of mind for a while.
Then, when the time comes to decide, go with what feels right. ”It is much better to follow your gut,” said Ap Dijksterhuis, a professor of psychology at the University of Amsterdam, who led the research.
Lots more in the article, written by Gareth Cook for the Boston Globe, by following the link.
