I found this via Booksquare — a Guardian story that claims people prefer books with happy endings.

Okay, I’m willing to believe that. Who wants to pay money to be made to feel miserable? (Yeah yeah that just invites a whippersnapper response, doesn’t it! Go ahead, it’s the weekend!)

But halfway through the first draft of this post, I realized that the info on the study’s methodology was a bit on the thin side, and what there is raises a flag in my Bordeaux-livened brain:

The survey of 1,740 respondents was carried out on the World Book Day website.

So this is, what, like an AOL poll? :-o

The details from the outfit that conducted the poll, Worldbookday.com, aren’t much thicker:

An online survey was carried out on the World Book Day website between January 1 and 9 February 2006. There were 1740 respondents.

The survey was commissioned by the organisers of World Book Day and analysed on their behalf by Education Direct.

Well, maybe Education Direct was able to extrapolate Reality from 1740 Internet users? Hmmmmm.

I next googled to see how other papers are presenting the survey results. Here’s how it’s framed by The Telegraph:

Book readers overwhelmingly prefer novels with happy endings . . .

and

Almost half the nation’s readers . . .

I.e., no qualification that maybe, just maybe, the poll might not be representative of the larger population.

The Mirror, otoh, spins it into a story on the Top 10 Happy Endings. How funny is that: falling back on pure fluff somehow feels the most honest of the batch :-)