Rolling the elephant

Rolling a baby elephant might not be so hard...

You’ve heard this, I’m sure.

Q. What’s the best way to eat an elephant?

A. One bite at a time.

And that’s great advice — if the analogy happens to fit your problem. Say you want to clean out your attic. Or ride your bike from Key West to Anchorage. Or . . . write a book.

But what if what you’re trying to do is completely different?

What if you’re not trying to eat an elephant — you’re trying to roll him?

Now we’re talking about overcoming inertia.

Marketing your book is an example. You can write a book one word at a time. But marketing it — successfully marketing it — requires something different.

You need a lever.

You need a way to exert an extraordinary amount of force — when the only thing you have to work with is your own weight, your own two hands.

The question is: how do you get it started?

Where’s that lever?

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