“I ONCE HAD A GIRLFRIEND WHO QUIT JOURNALISM and went into P.R. because she said public-relations work was ‘more ethical.'”
That’s an Instapundit lead-in to a link to this piece, about journalists cheating on an online poll.
As a PR professional, I will say this — about my firm, anyway.
First, our advocacy, when we go to work for our clients, is at least out in the open.
And second, we take credibility seriously, because we have to — if we lose it, our clients get upset with us and we stop making money.
Journalists, otoh — the bad eggs, anyway — seem to think more short term. “If I write a good fake story it will get me a full-time gig at this magazine/win me a Pulitzer/save me having to run around doing actual research.” Forgetting that, ultimately, their shenanigans paint everything it touches with a big ol’ tarnish brush.
[tags] public relations, journalism [/tags]